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The post Gold Price Today: October 28, 2025 by Kaitlyn Wolf appeared first on Benzinga. Visit Benzinga to get more great content like this.
The current gold price is $3,959 per ounce as of October 28, 2025, 9:00 a.m. PST. The precious metal has soared in 2025, but recent price action suggests momentum may be cooling.
Current Gold Price
Gold Price Snapshot
| Timeframe | Price (USD/oz) |
|---|---|
| Today | $3,959 |
| Yesterday | $3,990 |
| 1 Month Ago | $3,263 |
| 1 Year Ago | $2,364 |
Why Investors Still Look to Gold
Even with some day-to-day softness, gold remains a compelling long-term hedge:
- Store of value: Gold often holds steady when stocks swing.
- Inflation buffer: Though not always a perfect inflation hedge, gold tends to rise in periods of economic uncertainty.
- Portfolio anchor: Gold IRAs and ETFs can add stability, especially when market volatility spikes.
Investing in Gold: What Are Your Options?
Not all gold investments are created equal. Here’s how you can gain exposure:
| Investment Type | Description |
|---|---|
| Gold IRAs | Tax-advantaged retirement accounts holding physical or paper gold |
| ETFs | Gold-backed funds like GLD, ideal for hands-off investors |
| Bullion | Physical bars or rounds, usually stamped with purity |
| Coins | Collectibles like American Gold Eagles, often come with premiums |
| Jewelry | High markup and sentimental value, less liquid |
| Futures | Speculative contracts on gold’s future price |
| Gold Funds | Actively or passively managed mutual funds with gold exposure |
Current Precious Metals Prices
| Metal | Price (USD/oz) |
|---|---|
| Gold | $3,959 |
| Silver | $47 |
| Platinum | $1,588 |
| Palladium | $1,429 |
While gold is the steadiest of the bunch, silver, platinum, and palladium offer additional diversification — but come with higher volatility.
Should You Buy Gold Now?
Gold may not outperform stocks long-term (historical annual returns: stocks ~10.7%, gold ~7.9%), but it’s shining brightly in today’s uncertain market. With the metal up nearly 28% YoY, many investors are turning to gold as a safe-haven asset amid:
- Fed rate cut expectations
- Global geopolitical risk
- Softening inflation numbers
If you’re looking for a hedge or portfolio stabilizer, gold could still have room to run — just be mindful of near-term pullbacks.
American Hartford Gold is a family-owned business based in Los Angeles, California. The organization is a market leader in precious metal investing. American Hartford Gold specializes in selling gold, silver, platinum, and palladium coins and bars and in helping its clients to set up Individual Retirement Accounts (IRAs) invested in precious metals.
Precious metals are popular investments during times of high inflation as investors look for a hedge against inflation. Gold and silver investments may not follow the same trends as stocks, making precious metal investing a potential safe haven.
American Hartford Gold offers investors the following services:
- Gold, platinum, palladium and silver investments
- Gold IRAs
Investors need an amount of $10,000 or more to start their retirement investment journey with American Hartford Gold. The company also assists investors looking to roll their current IRAs into gold IRAs. There are no taxes or penalties on either the trustee-to-trustee or 60-day rollover IRA options it offers. American Hartford Gold will buy back the precious metals when investors want to cash out.
Best For
- Investors looking for a hedge against inflation
- Retirement savers looking for tax benefits
- Quick & easy 3-step tax-free, penalty-free Gold IRA setup
- Same day IRA – fastest in the industry
- Ranked #1 Gold Company on the Inc 5000 List and A+ Rated on BBB
- Up to $15,000 in FREE silver on qualified accounts
- Lowest price guarantee, best ongoing promotions, no buy-back fees
- Wide range of investment-grade gold and silver products, including popular coins like American Gold Eagles and Canadian Silver Maple Leafs
- The company provides a wealth of information on investing in precious metals, including guides on the benefits of gold and silver investments
- Online catalog doesn’t show pricing
- No international shipping available outside of the U.S.
Augusta Precious Metals is a leading precious metals company specializing in helping individuals diversify their portfolios with gold and silver IRAs. Known for its commitment to transparency, education, and personalized service, Augusta aims to make precious metal investing straightforward and accessible.
The company offers a range of IRS-approved gold and silver coins and bars, along with guidance for setting up and managing self-directed IRAs. With a focus on long-term wealth preservation and protection against economic volatility, Augusta has earned a strong reputation among investors seeking to safeguard their financial future with tangible assets.
Best For
- Investors looking for an asset that has hedged against inflation
- Investors looking to diversify their portfolio with a precious metals IRA
- People looking for a streamlined process
- People unhappy with their current gold IRA company’s high-pressure tactics
- Investors looking for the most compliant and transparent gold IRA company — with the best reputation
- Highly rated by users and ratings services
- Specializes in gold and silver IRAs
- Provides guides that help consumers avoid gimmicks and high pressure
- Up to 10 years of fees paid for you
- Account lifetime customer support
- Higher minimum of $50,000
Preserve Gold is a precious metals investment company that specializes in helping individuals diversify their portfolios with gold, silver, and other precious metals. With economic uncertainty and inflation concerns driving increased interest in tangible assets, Preserve Gold positions itself as a trusted partner for those looking to safeguard their wealth. In this review, we’ll take a closer look at the company’s offerings, reputation, pricing, and customer service to help you determine whether Preserve Gold is the right choice for your investment needs.
Best For
- Retirement investors seeking reputable and knowledgeable dealers for setting up Gold IRAs to safeguard their retirement savings
- Individual investors looking for a trusted and reliable precious metals source to diversify their portfolios and protect from inflationary pressures
- Experienced precious metal investors interested in expanding their catalogs and turbocharging their portfolio with a wide range of precious metals, including gold, silver, platinum, and palladium
- Novice investors seeking transparent and integrity-driven precious metal dealers to provide them with the guidance and support needed to understand the world of precious metals investing
- Those interested in acquiring precious metals for collections or decorative purposes may also benefit from the price appreciation
- Zero-pressure sales tactics, excellent Trustpilot reviews and no BBB complaints
- 24-hour satisfaction guarantee — cancel your purchase within 24 hours of completing the transaction and receive your money without penalty, regardless of the reason
- Competitive pricing — they can price-match or beat the price of their competitors
- Excellent buyback policy — zero liquidation fees for existing clients
- Lifetime account support from a dedicated precious metals specialist
- Extensive catalog of major precious metals, including gold, silver, platinum, and palladium
- Excellent educational resources, including ebooks, informational kits, and market outlook
- Reputable company whose executive team has 30+ years of combined experience streamlining precious metal investment
- Free, insured, and fast shipping within one week of payment clearance
- Limited fee information online — investors must call or fill out a form to get metal pricing
- US customers only
Priority Gold is a precious metals investment company specializing in gold, silver, platinum, and palladium. It offers investors a way to diversify their portfolios through physical bullion purchases and self-directed precious metals IRAs. Known for its customer service and educational resources, Priority Gold aims to help both novice and experienced investors navigate the complexities of precious metals investing.
In this review, we’ll examine Priority Gold’s services, pricing, security, and overall customer experience. Whether you’re looking to hedge against inflation or secure long-term wealth, understanding the pros and cons of investing with Priority Gold can help you make an informed decision.
Best For
- Anyone seeking to set-up a Gold or Silver IRA or rollover
- Beginner gold and silver buyers looking for a transparent and integrity-driven precious metals company
- Reasonable and fair pricing
- Buy Back and Price Protection plans
- Insured and robust IRS-approved vaults/depositories for IRA gold and silver storage (3 years free storage for eligible accounts)
- An impressive selection of rare and widely held precious metals products, including IRS-eligible gold and silver coins
- Unconditional and zero-fee precious metals buyback or a repurchase program guarantee
- Accessible and responsive customer service personnel available across multiple channels including phone and email
- A+ Rated on BBB and 5 star rating on TrustLink
- Expert gold and silver consultancy services offered by certified precious metals specialists who provide comprehensive guidance and support
- An insured and expedited shipping process
- Excellent research and educational resources, including a free precious metals and IRA kit
- Gold and silver coins dominate the precious metals product selection; customers who prefer larger bullion bars, rounds, and other forms of gold and silver might consider looking elsewhere
- No live chat
- No platinum and palladium, unlike some of its competitors
Historical Gold Price
The post Gold Price Today: October 28, 2025 by Kaitlyn Wolf appeared first on Benzinga. Visit Benzinga to get more great content like this.
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